SEO and Why You Integrate It To Be a Trusted Expert Online

Jan

stored in: Online Business, Promotion and Marketing

You may not realize it, but the things that will make you a trusted Expert will also help you with your SEO

Which will enhance your natural ranking with Google

which will help people hunting for your service find you in the top of the search rankings

Which makes them think about you as a Trusted Expert!

See how that works?

if you want to be a trusted Expert ( and naturally you do ) you have to be all over SEO. Thats because folks inherently trust natural search results more than PPC ads when they do a search.

Why?

It doesn’t matter what the logical truth is, its the abdominal emotional response ( Iam such a genius for realizing that huge word ) that counts, and gets folk to do something. So, if you would like to be considered a trusted Expert in a certain niche, then you want to rank well in your target keywords.

You may expect this post to be full of SEO tricks and tips, but what you do not realize is that youhave already been doing a lot already to boost your SEO, if youhave been doing everything that Ive advised to become a Trusted Expert ( and you have been doing those things, havent you cause here is the prior post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the proper keyword saturation ( 2-5% ) can bring you in a lot of new folk if focused in the right way.

- your internet press room. Again, Google loves anything that provides fresh content, and you are going to be posting every single publicity release you send out ( and again, you are sending publicity releases out now, right? ) This is particularly important as the online press release services only keep your promotional releases indexed for a short while. Anyone looking on the terms you used in those PR releases after that time will be directed to your web press room / latest reports area. And if you do not have an area for your publicity releases, then theyll end upat someone elses websites.

outside your Trusted Expert content, there are a tons of basic technical things you have to be doing to improve your SEO.

Have your main keyword in an h1 tag (only once)
Check for broken links and images (Google hates errors)
Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
Have a Google friendly site map and submit it to the google webmaster tools.
Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
Use a robots.txt file.

There are a lot of other tricks to boost your SEO, but this is a good place to start. Like a lot of things about being a trustworthy Expert, it all comes back to the content. Correctly targeted content not only brands you as a Trusted Expert, but it also improves your SEO and makes it less complicated for people to find you, which helps them to see you as a trustworthy Expert.

Funny how reciprocal that is well I believe so anyhow kind of.

find out more about turning into a trusted expert and how you can Make Money Online.