If you are willing to make money online by writing e-books, perhaps it’s a good idea to earn money offering it for free. Seems to be a paradox, doesn’t it? However, sometimes you can get more profit by offering a free e-book than trying to sell it. There are different options how to perform it. The Internet users like all other people enjoy getting things for free. Information is not the exception. That’s why offering the e-book for free will surely increase the traffic to your site. There are lots of ways how to make this traffic profitable.
Think on the following. There are large online libraries offering different e-books for free. What’s the advantage of it? How do they get their profit and prosper? First of all they are very strong rivals for you if you are still going to sell your e-book. They offer e-books for free and you ask the fee for your book. What do you think the potential customers prefer? There are also lots of blogs which might offer just the same information as you do. They are free too. The visitors won’t pay for the things they can get for free. You would do just the same, right? So let’s find other methods of making money on the e-book. It’s nothing good in selling it.
If you participate in the affiliate or pay per click programs, it’s your chance. The links stored in the e-book can bring the great traffic to the company you work for. People trust the e-book authors more than the authors of the site content. E-book marketing is a very effective strategy but as it requires lots of efforts, there are not many marketers who use it. Therefore you won’t have lots of rivals. The links in the e-book are not considered as ads. People don’t find them annoying as other advertisement all over around. They see it everywhere: on TV, in the streets, in the Internet and are tired of it. The links in the e-book are thought to be helpful unconsciously.
The reader will look for more information when clicking the link. However, you need to make the reader interested so that he was willing to learn more. One more important thing is to check the site the link leads to. The reader must not be disappointed with what he will see there. If he will find one more ad instead of the information he was looking for, he might get annoyed even more and leave the bad feedback. It doesn’t matter where he will write about it – either on your site or in his own blog. The Internet is the place where information is spread extremely fast.
If you manage to place relevant and interesting links, you will get good traffic instead. Often traffic means money. Take your chance.
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February 3rd, 2010 at
I think so many ebook writers, especially new authors, do not consider how they will market their product. I’ve discovered the marketing component to be more challenging than the actual writing process.
February 5th, 2010 at
The marketing of any product is as if not more important than the product itself. If you had the best product in the world without good marketing nobody would see it.