KEYWORDs, It’s All Very Straightforward Really- If You Do The Research You’ll Select The Right Ones

Nov

stored in: Online Business, Promotion and Marketing

A lot of marketing departments within companies that are selling on line think that they know how possible customers will search for their products or services. Unfortunately their ideas are often clouded or prejudiced by the rest of their industry and the keywords they select may be way off the mark. So although they could well attain a page 1 Search Engine Placement listing for a certain keyword, the fact that no customer is searching on that basis means that the page 1 listing is worthless as no traffic will flow from it to the company website. We say “no” traffic at this point, the chances of absolutely no one using a certain word or phrase is doubtful, what we mean here is that the vast bulk of customers all use other ways to find the products online and if the business is to make good money from internet sales this is what it should tap into.

Some firms have identified this weakness in their Online Marketing and have tasked the appropriate team to brainstorm the whole product line trying to come up with the layman’s phrases for all of the things they offer. This is a step closer to getting a much more valuable list of keywords, although here there is still a inclination for the chosen words to come very much from inside the industry.

Asking customers what they did to find you is a ideal way of seeing things from the other side of the fence. On the other hand it can be quite time consuming and sometimes a little irritating for the customer, who basically wants to make his purchase and leave the site, rather than filling in even the smallest of questionnaires. The other problem with this type of selection is that it will take a large amount of time to get the amount of information needed to make an informed decision.

Although there is a cost involved, a good SEO Company can add a lot at this point in the proceeding. They are used to dealing with many different industries and product lines and will make no assumptions at all about what words or phrases to select. By working through all your information and adding a large number themselves they will come up with the start of a complete list. This can then be pushed through one of their internet tools in order to enlarge the list massively and to take in details of how many people are searching for each phrase or word on the list.

Making a selection from this expanded collection gives the company and the Search Engine Optimisation Company the best possible chance of choosing not only some of the most popular keywords but also some of the ones that have the lowest competition on the net.

This process of identifying keywords is the most important of all in the online marketing process. If it is done defectively at this stage the rest of the work that follows, which can be quite costly, will simply be the equivalent of throwing money down the drain. So any company that can avoid the trap of thinking that they know how their customers search on line will get the best from their outlay.