Is The Idea Of Search Engine Marketing A Talent Or Science

Mar

stored in: Online Business, Promotion and Marketing

There is no disagreement that the best way to maximise an Internet organisation is to have a Page one Google search engine listing for the most utilized keywords that are relevant to the product or service being marketed. There are tried and tested techniques used by the Online Marketing fraternity, supported by Google’s own advice, that will lead to better Search Engine Placement and logic would dictate that an eventual page 1 ranking will be inevitable. Or maybe not.

An experienced and reputable Search engine optimization company will confirm to you that it is not always the situation and the reasons for lower than expected Search Engine Placement are not always simple to identify or indeed rectify.

The basic principles of Online Marketing are well known (although not always well practiced) in that there are quite a few on page and off page criteria that the Google robots are designed to respond to; but if it were merely as easy as that then a industrious website optimization company would merely have to follow the received wisdom as far as page creation and keyword positioning was concerned, and voila, all clients could expect their website to be on Page one.

Where this falls down is that although the website build and off-page content will take only you so far (there is no hesitation that, as a minimum a successful website should be wholly optimized in this respect); it is the organic development of the site that makes sure the progression of the site through the Google pages towards the ideal page 1 listing.

Organic development depends on a number of criteria, initially, understanding buyer conduct and there the most effective keywords used when potential buyers are searching for your product or service. Secondly, creating content that correctly and effectively supports that keyword, thirdly offering that content throughout the Internet via the most efficient delivery mechanism (whether that be a third party content site or directly onto sites and blogs rated highly by Google).

The fourth and arguably the most important criteria is that the quality and delivery of that content, is better than your competitors particularly if you are a Search engine optimization company seeking to advertise your services for example, where without doubt the competition for the Page 1 status should be the most fierce.

How though, do you make certain that the content is 100% effective? It has to be relevant, original and of value to a particular site and also it has to be offered in enough quantity for it to make a difference amongst the millions of Gigabytes of content out there on the web.

Google however doesn’t give all it’s secrets away. There are a number of questions that I have yet to see any concrete answers to, for example, what level of activity and content production provides a place on Page one and what definition of quality does Google apply to it algorithms.

The reality of course is that it is a changing question and the answers rely on the quality and activity of the competition – which is tricky to estimate.