When you’re starting out, your main concern is to get your online business up-and-running quickly. You may be tempted to ask your friends to help you out, if they host their own sites. This can be a critical decision from an SEO marketing perspective.
What You Should Look For In Your Host.
A huge number of website hosts exist. Some are free and some require a fee. As this is for your business, you don’t want to be looking at those free options. They would be good for those who are producing websites for family and friends or maybe even some affiliate mini-sites, but not for a full-fledged business enterprise. Free sites have too many limitations.
Find out what kind of server they use. The server is where all of the information is stored. The server hosts the serving company’s websites. When someone wants to access a page on your website, the server lets you access it. More powerful servers are faster at their job and pages appear in seconds for your visitors.
Apache is one of the best services. Apache is open source which means that it is free for web hosts. Also it supports a number of applications including content management systems and blogging platforms. If you are familiar with WordPress or Joomla, you know about an Apache-based server.
Free hosting servers often have a bandwidth issue. Users may not be able to upload audios, videos and other tools as easily, compromising their site’s functionality. You will be limited in what you can do. You do not want to be changing hosts after your site is established and running.
Is This Important?
Search engine optimisation is quite complex. Your content will be optimised and will be distributed to various webpages. You don’t want to be limited in the number of web pages that you can create either. Remember that each page represents a focused keyword and a unique URL.
You may be the one designing your website development or a website designer may be doing it for you. You don’t want to be limited by your platform as to what you can do. You may want to change templates at different times, to keep up with the way that you choose to conduct your business. The wrong web host can make it difficult to tweak templates to be more SEO friendly.
Also, with free hosting you probably won’t have full administrative control of your website development. You can add files to prevent spamming on your blog and also to capture website stats or place a web counter on your site’s pages. It’s not enough to simply have enough access to edit your content.
When planning your online business, take time to really think about hosting and its impact on your future SEO. This can make all the difference when you start out.
Michelle Dale is The Managing Director of Virtual Miss Friday, a highly-qualified Executive Virtual Assistant Service which helps businesses and individuals accomplish every detail of their professional aspirations. Want to discover more about these insightful online business building success strategies? Contact VMF Today!
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